On December 6, 2007
By Scott Wolfe Jr
General contractors succeed or fail, for the most part, because of their ability to master the bidding process. Not only do they bid for projects themselves, they also accept bids from subcontractors and suppliers. In sum, no one understands the bidding process better than a general contractor of several years standing.
For a general contractor, the first question must always be whether or not it’s worth the trouble to bid a project. Contractors recognize that in today’s marketplace, owners are swayed by the lowest bid because keeping construction costs down is their primary concern. There is tremendous pressure upon the contractor to crunch numbers and squeeze the profit margin in order to bring that low bid to the table. Can they make a decent profit on the project, if they decide to bid?
General contractors also know that it’s all too easy for unscrupulous individuals to label themselves a “contractor,” and that owners tend to be so fixated on the bottom line that they fail to consider the nuances of construction expertise. To many owners, one general contractor is just like another — a mistaken belief that may well come back to harm them. Do the owners understand the importance of investigating the reputation and character of the contractor, should he decide to bid?
Finally, owners are constantly trying to find ways to cut costs during the construction process. Innovative construction methods are evolving, which are much more equitable to all involved in finalizing a construction project. For example, the General Contractor/Construction Manager method allows the general contractor to give input during the design phase and to set a flat fee for the project after he’s won the bid.
Owners are slow to implement these alternative methods, however, and the traditional design-bid-build process remains the industry standard. Will this owner be a problem through out the project, with change orders and cost questions, should the contractor submit a winning bid?
The General Contractor’s Practical Concerns in the Bidding Process
When faced with any new opportunity, a general contractor has to evaluate a wide variety of factors before and during the bidding process. These include:
1. Evaluation of Current Responsibilities
A successful general contractor runs an ongoing business. Staff members have jobs to do, and there are commitments to be met. Construction projects are already in process that must be completed, and the time and expense of compiling a bid for a new project cannot take away from current business obligations. Successful contractors must pass on some opportunities because resources simply are not available to do the bid, much less undertake the project.
2. Evaluation of the Bidding Opportunity
Not every invitation to bid comes with realistic expectations, from a contractor’s point of view. Owners are sometimes unduly optimistic in their ability to get financing for the project. Sometimes, owners are not as willing to proceed with the project once bidding reveals the true expenses involved in its completion. Before bidding, savvy contractors investigate and politely decline invitations to bid that offer an opportunity to expend time and money on a bidding process with little likelihood of an actual, feasible project award.
3. Evaluation of the Project
First, the general contractor will consider the physical location of the project. Any construction site that is too far from the contractor’s main office is simply not worth the effort. A general contractor cannot control a construction site that is located too far away. Different contractors will define this range of opportunity differently, of course. Large, national firms simply place regional offices near new, big projects in order to solve the logistical management problems. Smaller firms may limit themselves to certain counties, or regions.
Second, the general contractor will consider the type of construction that is involved in the project. Certain types of construction projects are handled by specialists who are not only used to dealing with their particular physical needs, but also with the layers of legalities they entail. It is not cost-effective for a general contractor to bid for a project outside his area of expertise.
Accordingly, hospitals, schools, and colleges are all projects usually constructed by general contractors specializing in these types of construction. Similarly, shopping malls, residential housing, and storage warehouses are usually built by contractors with experience in this type of project.
Third, the general contractor will consider the architect involved with the project. The general contractor, of course, is dependent upon the plans and specifications provided by the architect. However, he is also dependent upon the fairness and efficiency of the architect during the administration of the contract. An architect, together with his engineers, may have a great reputation for design but an unacceptable ability to smoothly administer a project. Conversely, an architect’s reputation may be for faulty designs requiring lots of changes during the course of construction. It may not be worth the contractor’s time and effort to compile a bid on a project that is tied to an unacceptable architectural firm.
4. Evaluation of the Bidding Competition
General contractors will also consider the number of bidders on a project, as well as their identity. Owners love to get as many bids as possible; however, contractors opine that a high number of bids means many of the bids are not necessarily accurate. Contractors also want access to the bid list, so they can identify the competition. General contractors will know which bidders are notorious for bid shopping and may choose not to bid against them – it will be a waste of time. They will also know if a bidder has such efficiencies of scale that they can offer a bid which cannot be beat. General contractors do not want to expend staff time and expense money in compiling bids that are doomed from the start to be unsuccessful.
5. Evaluation of the Bidding Procedure
Finally, general contractors need to know that the actual procedure for accepting, analyzing, and awarding bids is fair. General contractors expect all bids to be treated the same, and for all bidders to get the same information. Every bidder should be identified on a bidders’ list. All documents and other information necessary for bidding should be made available at the same time, and all bids should be due at the same time, on the same day.
General contractors should be given enough time to prepare proper bids. Their questions should be answered promptly, and those answers — with any addenda — should be shared with all bidders on the bidders’ list.
After the bids are opened, each bidder should get a summary of all the bids. The unsuccessful bidders should receive prompt refunds of their deposits.
Standardization of the Bidding Process
In order to standardize the bidding process across the industry, the American Institute of Architects (“AIA”) has created forms and instruction documents to help in the process. These include “Instructions to Bidders” (AIA Form A701-1997) and “Recommended Guide for Competitive Bidding Procedures and Contract Awards for Building Construction” (AIA Form A501- 1995).
An Alternative Bidding Method: The GC-CM Approach
In the General Contractor-Construction Manager approach, the general contractor’s entry into the process comes much earlier than the traditional design-bid-build method. During the design phase, the general contractor provides input into the design itself, using his knowledge of construction realities t
o improve the quality of p
lans and specifications before breaking ground.
Under GC-CM, request for proposals identify the preference for a GC-CM approach. General contractors submit bids accordingly: pre-construction services are bid, along with a construction fee and general conditions. A contractor is chosen at this juncture: the winning contractor bid is accepted before there are final construction documents. He becomes both general contractor (GM) and construction manager (CM) of the project.
After design and development are complete, and actual design documents are at least 50% finalized, the GC-CM gives a maximum construction price for the project. While the GC-CM undertakes the risk of cost overruns by this price commitment, the risk has theoretically minimized by the GC-CM’s involvement and contribution during the design process.
Current Developments
In addition to the continuing development of alternative construction methods, an option to the AIA documentation has been provided in 2007 by ConsensusDocs.Org. How well these implementations are incorporated into industry practice, however, will depend upon a great variety of regional factors. The circumstances in which general contractors do business across this country are far from uniform.
Louisiana Contractors – The Bidding Process, Post-Katrina
While many in the industry point only to Katrina, Louisiana was really hit by three near-simultaneous, separate disasters in what came to be a perfect storm for its construction industry. The devastation of Hurricane Katrina, and its aftermath, combined with the failure of the levee system in several Louisiana parishes as well as the city of New Orleans, and was joined shortly thereafter by the onslaught of Hurricane Rita in southwestern Louisiana. As a result, for contractors in particular, the construction industry in Louisiana would never be the same.
Federal legislation was in place that purported to protect Louisiana contractors. Particularly important was the Stafford Act, which provides that firms from the disaster area are to be used whenever possible for such things as debris removal and rebuilding, so the local businesses can survive and the local economy can be protected. Another important federal law impacting the post-Katrina construction industry was the Miller Act, which prohibits subcontractors, suppliers, and laborers who have not been paid from placing a lien upon certain, defined work.
In reality, the bidding process was held on a national scale and overseen by federal agencies dispersing federal monies. National companies won most of the bidding wars, with Louisiana construction industry piecing together deals here and there, trying to keep creditors happy and payroll current with the Miller Act preventing them for placing liens in the all-too-often situation of federal Katrina projects’ slow-pay. Many of Louisiana’s smaller contractors, subcontractors, and craftsman were businesses that have not survived, or are still in the process of repositioning themselves in a very different marketplace.
Washington State Contractors – Innovators in the Public Bidding Process
Washington State has been a national leader in adopting alternatives to the design-bid-build construction methods. In 1991, the State Legislature authorized the use of general contractor/construction manager method in the construction of state prisons. The alternative method was successful, and the GC-CM method was thereafter extended by the Legislature to the University of Washington and Washington State University, as well as communities of a certain population size (cities, 150,000+ pop.; counties, 450,000+ pop.; ports, 500,000+ pop.).
In 2002, legislation was passed to allow the GC-CM method for state school districts in projects exceeding $5,000,000, initially testing the method with 10 projects. Seattle Public Schools joined early, with three of its high schools (Roosevelt, Cleveland, Nathan Hale) using the GC-CM method.
Today, Washington State remains a leader in industry innovation. The success seen in the state, in both its public and private sectors, has encouraged continued creativity in finding solutions to construction issues nationwide.